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Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Other Terms Of Service Violation. ));"/> " style="display:none;" align="center">. All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « « Prev. Next » All comments. Add a comment on Slide 1. If you have a SlideShare account, login to comment; else you can comment as a guest. Embed Video? Are you human?

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B2B marketers are stumbling in the dark

Online Marketing Institute

But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). But there is no such thing.

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Getting Everyone on Board: 13 Tips for Gaining Buy-In for Experimentation

Convert

I’ve seen companies from the earliest, primordial stages of experimentation, and I’ve also seen the ones you read about in case studies. While no two companies and their cultures are the same, I’ve come across a few “soft skills” that will help you build the case for experimentation and conversion rate optimization at your company.

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