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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events? What can you do via the phone?

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Content Marketing Tips for Lead Nurturing

markempa

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Touch 2 — Industry relevant case study via email with follow-up call. What can you send via email?

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How to Write a Strategic Marketing Plan

WebMarketCentral

That ought to get you started!

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How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests. Oh, wikis are a pain. I left out wireframes just so wikis could be last.). social, search, paid media). They deserve to be last. Content hubs are organized collections of content.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

Here at HubSpot, everyone we hire is a content creator to a certain degree -- whether it''s writing, graphic design, or media. Content creation may be perceived as more expensive, despite studies proving its effectiveness on lowering cost-per-lead , customer acquisition costs, and improving ROI. Social media messages.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Testimonials.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Testimonials.