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SMB Marketing Automation: Getting Started with Content Strategy

NuSpark Consulting

Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. You need to have a content lead capture plan that includes the following components: Format strategy: white papers, case studies, videos, blogs, infographics, ebooks, webinars.

SMB 100
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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Loopfuse , June 30, 2010. Price Papers vs. White Papers for B2B Lead Conversion - B2B Conversations Now , January 24, 2010. Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010. 26 Must-Have Negative Keywords for B2B PPC Campaigns - The Point , March 16, 2010.