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7 Creative Ways to Personalize Your ABM Strategy

PureB2B

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Speaking of case studies, utilize relevant success stories when reaching target accounts.

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7 Creative Ways to Personalize Your ABM Strategy

PureB2B

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Speaking of case studies, utilize relevant success stories when reaching target accounts.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Take Demandbase for example. The Content Marketing Editor (Storyteller + Strategist). Yes, there’s pressure on content marketers to prove the resources invested in case studies, videos, blog posts, infographics, social posts and other pieces of your content puzzle are well spent.