CAN-SPAM, Data Hygiene and Database Marketing

How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

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Ten tips for customer reactivation

Biznology

JUNE 29, 2017

And don’t forget to set aside some budget for ongoing retention and reactivation marketing. It’s the best money you can spend. . Early action is arguably the single most effective technique in reactivation marketing. This can be communications channels like email or telephone. Move quickly. Channel usage. Product usage.

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B2B Marketing Zone

How Quickly Should I Suspend or Delete Non-Responsive Leads?

Ten tips for customer reactivation

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