CAN-SPAM Cold Calling Telemarketing Web 2.0 
Marketing Insider Group
OCTOBER 26, 2010
As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. I refuse to answer cold calls at work or home.
Marketing Insider Group
DECEMBER 1, 2010
How hard can it be? We sent email and made cold calls. Not just a little more, we sent tons of email and cold calls and then we added even more. Opt-outs increased and our brand image suffered — all because we were spamming our customers. So what happened in B2B Marketing? It used to be so easy.
Expert insights. Personalized for you.
100 
Let's personalize your content