Remove campaign de-dupe multi-touch
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Racing with Account Blinders On – We Can Do Better

LeanData

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

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Racing with Account Blinders On – We Can Do Better

LeanData

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

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Advances in Advertising Attribution: What You Need to Know

Digilant

While technology/cookie-based platforms can’t answer all pieces of the puzzle, they can be excellent guides and optimization tools at driving media efficiency in ongoing and future campaigns. However, the data captured will be extremely valuable in helping a marketer understand channel efficiency and multi-touch attribution.

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Advances in Advertising Attribution: What You Need to Know

Digilant

While technology/cookie-based platforms can’t answer all pieces of the puzzle, they can be excellent guides and optimization tools at driving media efficiency in ongoing and future campaigns. However, the data captured will be extremely valuable in helping a marketer understand channel efficiency and multi-touch attribution.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

While technology/cookie-based platforms can’t answer all pieces of the puzzle, they can be excellent guides and optimization tools at driving media efficiency in ongoing and future campaigns. However, the data captured will be extremely valuable in helping a marketer understand channel efficiency and multi-touch attribution.