Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy
Madison Logic
JANUARY 25, 2024
Connected TV (CTV) is a category of over-the-top (OTT) streaming devices that connect to or are embedded into a television to support video content streaming. As more people cut their cable cord in favor of these streaming services, CTV has increasingly become a powerful channel to capture buyer attention. TV screens.
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