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Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

Sterling Commerce, which provides software for sharing data across organizations, recently (well, last August) published “The Four Rules for Ensuring Customer Loyalty in a Competitive Retail Climate” available here (registration required). You won’t be surprised that all four rules relate to sharing data.

SIC 120
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The Gig Economy Is Undeniably Growing… But Where’s It All Headed?

ClearVoice

This may be why the Freelancers Union , an advocacy organization formed in 1995, has expanded their membership to 375,000+ and their offerings to include health benefits. But is the movement toward freelancer empowerment and organizing seen as a positive to the companies who’d hire them, or a negative? Depends who you ask.

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A B2B marketing guide (and how to be successful)

Choozle

B2B marketing speaks to the needs, interests, and challenges of individuals who are making purchases on behalf of their organization, which would make the organization the customer. A marketing software company that sells software management tools, and lead generation software to businesses and organizations.