Cable and In-market Buyers - B2B Marketing Zone

Why You Need a Unified Brand-to-Demand Strategy

Madison Logic

NOVEMBER 30, 2023

By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

DECEMBER 26, 2023

They’ve increasingly done so at the expense of investment in any aspect of marketing that’s hard to measure – like brand. It’s not working anymore because more tech companies are chasing fewer in-market buyers. Finally, 2024 also brings another U.S.

Marketing AI

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B2B Marketing Zone

Why You Need a Unified Brand-to-Demand Strategy

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

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