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Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

They only want to deal with one entity—the retailer of choice.the customers expects [sic] the retailer to make the whole experience seamless.” This is a more radical position than it may seem. Rule #2 stresses the importance of cross-channel integration, such as in-store pickup of online orders.

SIC 120
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A B2B marketing guide (and how to be successful)

Choozle

A marketing software company that sells software management tools, and lead generation software to businesses and organizations. Through increasing awareness, brand recall, traffic, leads, and purchases, marketers can drive positive outcomes for their business. An on-demand order fulfillment, warehousing, and screen printing service.