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52 Marketing Terms Every Marketer Should Know

LeadsRX

Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Clickthrough Rate (CTR). Hence, the name “clickthrough rate.”. Cost Per Lead (CPL). Addressable TV.

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Marketing Strategy: 3 Steps to find the best tactics and results

markempa

Humphrey recalls when a budget reduction forced her to end cable television advertising. Having been in sales leadership before becoming a marketing VP, I know the constant mantra marketing hears from salespeople is, ‘These are terrible leads,’” says Humphrey. “So So I asked them what kinds of leads they could use.”.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Like ancient Rome, all roads eventually lead to YouTube. Generate leads for direct sales or follow-up? Decide its primary purpose: Leads? It’s the gateway for 11.4%

Youtube 158
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YouTube for Business: What You Need to Know to Succeed

Vidyard

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Like ancient Rome, all roads eventually lead to YouTube. Generate leads for direct sales or follow-up? Decide its primary purpose: Leads? It’s the gateway for 11.4%

Youtube 65