52 Marketing Terms Every Marketer Should Know
LeadsRX
MARCH 9, 2022
Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Clickthrough Rate (CTR). Hence, the name “clickthrough rate.”. Cost Per Lead (CPL). Addressable TV.
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