Martech

OCTOBER 13, 2023

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. All these digital features have now come to out-of-home.”

Advertising Agencies 121

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 121

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks.

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

SEPTEMBER 14, 2010

However, for marketers, a social media address is insufficient to manage that channel. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. Foremost, we need a way to convert with whom we interact in social media into real prospects.

Social Media 124

Social Media Work Management Marketing Management Media 124

Contently

JULY 29, 2016

Plenty of the services offered by consultancy agencies are also offered by traditional ad agencies: marketing management, branding strategy, ad and content development, media planning, and so on. “That mix of strategic planning and creative execution remains the stronghold of traditional agencies.”

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Paid Search Agency 60

Convince & Convert

APRIL 22, 2010

. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ). Whatchew Talking Bout?

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

SEPTEMBER 23, 2010

The same is true of social media. You and your compadres in your organization need to perform a serious audit of how you’re spending every minute of every day (especially in the marketing and customer service arenas). 15 years ago we didn’t spend any time on email. But just for a day.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149