Customer Experience Matrix

DECEMBER 18, 2006

Sunday’s The New York Times had a long article on buzz measurement vendor Nielsen BuzzMetrics ( www.nielsenbuzzmetrics.com ) (“Brands For the Chattering Masses”, Sunday Business , December 17, 2006, page 1). These products do more than simply to count mentions in the manner of Google Trends.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

Customer Experience Matrix

DECEMBER 8, 2006

No buzz-power there. Maybe the clearest measure of buzz is Google Trends, which counts how often a term is searched for and how often in appears in Google News articles. Measuring buzz is something marketers need to learn to do as community-based channels become more important.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Customer Experience Matrix

MAY 28, 2015

Customer journey mapping is now the buzziest of buzz words. suitecx is to static customer journey diagrams as Google Maps is to the Rand McNally Road Atlas: an interactive alternative with almost boundless functionality. Most custom experience teams have struggled to do this with spreadsheets, graphics programs, or generic flow charts.

Paid Search Agency 120

Paid Search Agency Multi-Channel API Display 120