Buzz Disintermediation Product Public Relations 
The ROI Guy
NOVEMBER 4, 2010
In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Learn more about these recommendations at: [link] Posted by Tom Pisello at 8:30 AM Email This BlogThis!
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. This is an admirable goal, as prospects are looking for experts, not just products or solutions. Disintermediation (3). Here are the top items based on social signals.
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