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Print Consumer Magazines Score Big in Europe

Writing on the Web

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Post on Google Buzz. Print magazines are alive and well, but they’re in transition. Yesterday I led a workshop in the Netherlands at Media Partners Group.

Digg 100
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Content Curation in B2B Marketing

Online Marketing Institute

At the same time, prospects are increasingly spending more time searching for relevant content. Content curation has emerged as a new and powerful way for marketers to seamlessly sift through the flood of content available to prospects. it to ensure that it is relevant to the customer.

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity

Few marketers say that they can measure the impact of social activity on sales lead productivity&# reinforce the value of social media as more of a PR-like tool than a direct marketing channel. Post on Google Buzz. What’s the value of single phone call with a prospective customer, or a single email exchange?

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity

As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. And that leads to questions, like: What are the best ways to attract more (relevant) followers? Post on Google Buzz. What types of information are worth sharing, beyond blog posts? Related Post.

Twitter 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] B-Diggs Amen brother! link] B-Diggs Amen brother! link] B-Diggs Amen brother! Some business owners become impatient with the “slowness&# of social media relationship building because they've often abandoned their more direct marketing tactics (direct mail, cold calling). Great article!