Biznology

NOVEMBER 8, 2012

In 2012, IBM made a concerted effort to use a unified keyword database. Market research used the words to tap into existing conversations and develop talking points for messaging. Brand marketers built a messaging guide that all participants used. Paid created the buzz, while owned and earned kept the audience engaged.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

SEPTEMBER 14, 2010

(photo collage by Dan Taylor ) More from Convince and Convert Is Twitter for Business Even Worth the Trouble The 3 Amigos: Email, Blogging, Social Sharing Why Social Supports Email in the Interactive Marketing Hub Convince and Convert Recommends Introducing Social Media to Your Business (Danny Brown) The Metrics of Social Media (Danny Brown) The Kindergarten (..)

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150