Content Standard

FEBRUARY 9, 2015

There’s been some buzz in the venture capital (VC) community recently about the importance of start-up content marketing, particularly when it’s unleashed in the Software-as-a-Service (SaaS) start-up scene. Content fuels the marketing automation engine, which powers the customer relationships that fill your CRM.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

APRIL 28, 2010

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). I think this is a fundamental necessity.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ). “Social media&# will change customer service more acutely than it will change marketing.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 2, 2010

Kinship creates purchase intent. Long live small talk (in a new form)! link] jaybaer You bet Rebecca. It lets us go beyond the brochure to begin to feel like we “know&# a company. That creates a feeling of kinship. Hence, the ROI of social media. The fact that you’re in public relations?

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155