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Buzz

Case Studies

Database Marketing

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Linkedin Ads.

Database Marketing

Database Marketing PPC Work Management Marketing Management

Why you should consider centralizing your search keyword lists

Biznology

NOVEMBER 8, 2012

In the campaign, we used one keyword data set for all activities related to our US Open marketing. If you’re interested in the case study, please read on. Case Study: US Open Marketing. In 2012, IBM made a concerted effort to use a unified keyword database. IBM sponsors the event.

Keywords

Keywords Paid Search Agency Digital Asset Management Enterprise Management

B2B Marketing Zone

Why It’s Time to Start Leveraging Database Marketing for PPC

Why you should consider centralizing your search keyword lists

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