Martech

JANUARY 12, 2022

How to leverage intent and engagement in the buying cycle. Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. How to improve customer relationships with personalized messaging.

Marketing Management 120

Marketing Management Personalization Touchpoints Word of Mouth 120

The Marketing Blender

JULY 19, 2022

A well-constructed funnel will help qualify leads and precisely target those who are most likely to buy from you. In fact, it’s often quite complicated, with multiple touchpoints and interactions along the way. This can be done through marketing campaigns, online ads, or word-of-mouth. Sales Follow-Up.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Inbox Insight

SEPTEMBER 10, 2020

According to our research, the typical timeline for all three phases of purchasing to be complete (research, buying cycle and implementation) is usually between 9 months and 3 years. For vendors, knowing more about how their buyers think and what technologies they’re interested in is key to successful content delivery.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

Valasys

FEBRUARY 28, 2020

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. This is called positive Word-of-Mouth-Marketing, which is arguably one of the most inexpensive ways to attract more customers.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

FEBRUARY 10, 2020

In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Inbox Insight

JULY 7, 2020

In a time where global health issues are impacting buying decisions, it’s more important than ever to get to know your audience – understanding how they think will help you run effective campaigns that convert. But the B2B technology buying cycle is long and complex, and is rarely straight-forward. When do buyers plan?

Enterprise Management 103

Enterprise Management Work Management Marketing Management Research 103