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The Unanswered Questions for Account Based Selling

LeanData

In Salesforce.com, leads come in as individuals, not accounts. Similarly, when marketing is nurturing leads which might be in target accounts, it’s no wonder that marketing programs may be out of sync with sales activities and the account’s buying cycle. Don’t they know that I have an active opportunity with that company.

article thumbnail

The Unanswered Questions for Account Based Selling

LeanData

In Salesforce.com, leads come in as individuals, not accounts. Similarly, when marketing is nurturing leads which might be in target accounts, it’s no wonder that marketing programs may be out of sync with sales activities and the account’s buying cycle. Don’t they know that I have an active opportunity with that company.