Buying Cycle Microsite ROI Wiki 
markempa
FEBRUARY 9, 2015
Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. The tactics employed and the frequency of touches will depend on the solutions being sold and the buying cycle of the prospect. What can you do online? What can you do via the phone ?
Hubspot
DECEMBER 16, 2013
These are the top areas where enterprises often struggle in the area of integration: Brand experience -- How companies effectively portray themselves across channels, partners, experiences, and buying cycles. Microsites. 1) Map content to the buying cycle. Case Studies. Comics and stories. Newsletters.
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