How is B2B Marketing Different From B2C Marketing?
KoMarketing Associates
AUGUST 3, 2017
Most B2B buyers are looking for products or services that will integrate with their existing processes and solve whatever company issue they may be having. For B2C, a customer can see a post about a sale on shoes and go directly to the store or website and buy the pair that they’re looking for. But B2B often isn’t the same.
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