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Content Marketing Insights for Technology Companies

WriteSpark

FEBRUARY 1, 2011

As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Yet the report shows that marketers give middling ratings for the effectiveness of much of this content.

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Content Marketing Insights for Technology Companies

WriteSpark

FEBRUARY 1, 2011

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