Tony Zambito

Remove Buying Cycle Remove Generation Remove Linkedin Remove Process
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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

  For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010).  .  Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned.

Planning 100
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Social Buyerology: Understanding Buyers in the Social Age

Tony Zambito

  We are seeing the births of new technologies and processes, such as content marketing, inbound marketing, marketing automation, and social media technologies attempting to address the voids created as B2B businesses shift their own buying processes and cycles