Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
Matt began by saying that social media is essentially the largest focus group you have access to today. Activation : Conversion through the buying cycle. Purchase Intent : Lead Identification. That is what the presenters set out to discuss. Acquisition : Growth of fans. Evaluation : Search.
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