Content Marketing Institute

APRIL 10, 2018

After conducting a competitive assessment and focus groups, our team determined the buyer persona was an African-American woman with a master’s degree, promoted into a senior role within the last five years. Test and learn the persona hypothesis: The notion of marketing to a static buyer persona is dead.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. For example, one of our recent articles was inspired in part by discovering someone had hit our website searching for "how do I sell to people in the awareness phase of the buying cycle".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. Focus Pointe Global.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

MAY 15, 2013

As a result, most classically trained marketers are lacking some critical skills required in today''s marketing word. In this post, we''ll explore how marketing has changed -- and what''s missing from traditional marketing curriculums. Old School: Smile and Dial for Media Coverage.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28