Hubspot

JULY 11, 2016

At the very least, content marketers must have a basic understanding of SEO tactics like keyword analysis, link building, and on-site and off-site optimization in order to create and execute successful campaigns and strategies. For quick reference guides, HubSpot offers a free guide to HTML hacks plus a FAQ on CSS.

Content Marketing 28

Content Marketing Planning Budget Programs Thought Leadership 28

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

Online Marketing Institute

MAY 18, 2010

Some content types deserve focused keyword optimization and link building attention. Optimizing FAQ’s and product support information can provide answers to customers before they call support. The ideal would be to map assets to the needs of the target customer and their place in the buying cycle.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Single Grain

MARCH 9, 2021

Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates. Related Content: * 10 Effective SEO Techniques to Drive Organic Traffic in 2021 * The Ultimate Guide to Link Building with Content for SEO * How to Create a High-Performance Content Marketing Strategy in 2021.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Valasys

FEBRUARY 5, 2020

This includes optimizing for FAQ schema, breadcrumbs & business info. Also, the marketers should keep in mind that the users are driven by multi-intent at different stages of their buying cycles & accordingly, should route their content strategy. The News Schema is also being featured in voice searches.

SEO 59

SEO Practices Google Branding 59

seo.co

FEBRUARY 14, 2023

One article hidden away isn’t good enough; feature search options, forums, and FAQ sections to supplement your work and make it as easy as possible to find a satisfactory answer. This is necessary if you want to build both retention and acquisition. The ultimate goal of visibility is to inch people down the stages of the buying cycle.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97