Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Single Grain

AUGUST 8, 2019

Remarketing entails gathering your site visitors' info and then sending them emails to persuade them to return to their abandoned shopping cart on your website and complete a purchase. When we hear terms like “remarketing” and “retargeting,” we usually think of complicated pixels and cookies associated with Google or Facebook ads.

Conversion 108

Conversion Buying Cycle Click Rate Conversion Rate 108

Online Marketing Institute

MARCH 21, 2011

Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Add webinar transcripts, downloadable slides, and Q&A from your webinars on the page where you offer your on-demand webinars. Add FAQ pages to help answer people’s questions. Ask your friends to help publicize it, too.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

BenchmarkONE

NOVEMBER 23, 2018

Social media can provide engaged leads eager to buy—but only if you know how to start with effective outreach. Today, you’ll learn the strategies behind effective lead generation on social media. Strategies to Generate Leads with Social Media. Strategies to Generate Leads with Social Media. Let’s look at both.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76