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Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

Image via Wikipedia. These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.  Circumstances under which a document was created, including its function, purpose, use, time, the creator, and the recipient.

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. A deliberate contact strategy.

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