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How to do Lead Nurturing Right

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009. Share this on del.icio.us.

Lead Nurturing 100
Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100
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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100
Emarketing Marketing Automation Services Manticore Marketing Management 100
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