Buying Cycle Demonstrating Intent Purchase Sales Cycle 
DealSignal
APRIL 10, 2024
For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.
The Lead Agency
MAY 3, 2016
Most Marketing Automation programs include lead scoring programs that help businesses determine where a prospect is in the buying cycle. Personalised marketing material can then be sent to each prospect based on their stage in the buying cycle, which is determined by the number of points that they have accumulated.
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DiscoverOrg
AUGUST 7, 2018
These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
DiscoverOrg
AUGUST 7, 2018
These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
Single Grain
AUGUST 21, 2014
Typically, marketing automation programs include lead scoring and/or grading modules that help you to determine where leads are in the buying cycle and how closely they align with your definition of an “ideal” buyer. MA programs can help you qualify leads. Small and mid-sized businesses are the fastest growing MA segment today.
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