The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. Quality content = quality leads.

Lead Ranking 162

Lead Ranking Lead Scoring Cost per Lead CPL 162

DealSignal

APRIL 10, 2024

Many revenue-generating teams haven’t yet discovered how to utilize and operationalize this data to the best of their ability. Here, we review everything a successful revenue team should know and do with B2B intent data. What types of intent data are there?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DiscoverOrg

AUGUST 7, 2018

Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Here is a comprehensive introduction to intent data – and how sales and marketing teams are using it to beat competitors to the door, and shortcut a long sales cycle. What is Intent data?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DiscoverOrg

AUGUST 7, 2018

Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Here is a comprehensive introduction to intent data – and how sales and marketing teams are using it to beat competitors to the door, and shortcut a long sales cycle. What is Intent data?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Single Grain

AUGUST 21, 2014

Typically, marketing automation programs include lead scoring and/or grading modules that help you to determine where leads are in the buying cycle and how closely they align with your definition of an “ideal” buyer. Having this background information can help you determine how you’ll allocate your time and marketing resources.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45