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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. But for B2B organizations, keywords need to cover a longer buying cycle, and therefore must often be more diverse than B2C target keywords. B2B target keyword glossaries must be more robust.

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9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. Statistics from the Consumer Executive Board show that buyers are typically 2/3 of their way into the buying cycle before they even engage with a company they would potentially buy from.