Buying Cycle Demo FAQ PPC 
Online Marketing Institute
MAY 18, 2010
Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Optimizing FAQ’s and product support information can provide answers to customers before they call support. I've seen something similar used to categorize (and test) PPC target phrases.
ClearVoice
DECEMBER 7, 2020
Common types of outbound marketing: Ads – Social media, TV, radio, websites, PPC (pay-per-click). Again, outbound and inbound — this push-pull approach — must be a cohesive effort that is thought through from beginning to end, from download to demo. Social media. Testimonials. Case studies. Interactive content. Direct mail.
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seo.co
FEBRUARY 14, 2023
One article hidden away isn’t good enough; feature search options, forums, and FAQ sections to supplement your work and make it as easy as possible to find a satisfactory answer. The ultimate goal of visibility is to inch people down the stages of the buying cycle. Develop a help/FAQ section of your website.
Adobe Experience Cloud Blog
MARCH 26, 2012
Not only do people gravitate to different types of content depending on their consumption preferences, they tend to seek out certain content types depending on where they are in the buying cycle. You want prospects to find you when they are conducting their searches; that is, when they are in active research and buying mode.
LEADership
AUGUST 20, 2013
Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. Statistics from the Consumer Executive Board show that buyers are typically 2/3 of their way into the buying cycle before they even engage with a company they would potentially buy from.
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