Buying Cycle, De-duplication and Touchpoints

Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

APRIL 22, 2015

First Touchpoint What was the first campaign, blog post, Web page, or piece of content the lead interacted with? Last Touchpoint: What was the last piece of content the lead interacted with before becoming known? When and how did marketing influence leads throughout the buying cycle?

Marketing Attribution

Marketing Attribution ROI De-duplication De-duping

6 Tips to Evolve Your Content Strategy in 2020

Valasys

MARCH 5, 2020

Marketers need to understand that search queries for their brand names in the search engines are vital touchpoints that need to be optimized to improve your omnichannel reputation. Subdomains with gTLD such as de.example.com Subdirectories with gTLD such as example.com/de/ Avoid URL parameters such as site.com?loc=de.

Paid Content

Paid Content De-duplication WOMM Top of Funnel

B2B Marketing Zone

Marketing Attribution: 3 Approaches to Proving Content ROI

6 Tips to Evolve Your Content Strategy in 2020

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