article thumbnail

What Do You Need for Successful Nurturing?

ANNUITAS

Yet time and time again, these conversations arrive at the same end point: marketers get stuck when it comes to the actual implementing of a proper lead nurturing process. Define Your Buyer Profiles & Buying Cycle. In addition, as you define the buyer profiles, be sure to also identify and map the buying cycle.

article thumbnail

Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

According to the companies surveyed, here are some key attributes and skills that you need to think about when looking for your team: Attributes: Process and systems thinker: comfortable working in complex environments, process oriented, and able to conceptualize the entire lead life-cycle.

article thumbnail

Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

Best Practice #1: You Can’t Automation A Process That Doesn’t Exist—Always Map Your Lead Flow. Marketing automation without a lead process is just like that… navigating without a map in the hopes of getting to the right place. You can’t automate a process that doesn’t exist.”. What is their typical sales cycle?