Buying Cycle, De-duping, Demand and Marketo

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Buying Cycle

De-duping

Demand

Marketo

Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. Develop (nurture): promote prospects through the buying cycle by providing the right communication and engagement at each step. You also will want to define standards, data, procedures, and systems.

Work Management

Work Management Marketing Management Lead Management De-duping

Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

APRIL 22, 2015

All Other Touchpoints: Referred to as “interesting moments” by Marketo , these are specific actions the lead can take that are chosen and identified by members of your team. When and how did marketing influence leads throughout the buying cycle? What stage of the buying cycle are they in?

Marketing Attribution

Marketing Attribution ROI De-duplication De-duping

B2B Marketing Zone

Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Marketing Attribution: 3 Approaches to Proving Content ROI

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