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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Populate your website with white papers, research reports, videos, how-to guides, technical documents, archived webinars, all written in objective, non-salesy language, to help educate buyers and help influence them toward your solution. Be sure to title the documents with plenty of keywords. It’s a different marketing world today.

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Marketing Automation Trends for 2010

LeadSloth

A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. But if your data hygiene is on par with a New York subway restroom, marketing to the in house database will fail to meet expectations.