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Include video content in your buyers’ journey

Biznology

In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Including video content into your buyers’ journey will build business value at every stage of the buying cycle. Customer case study videos that showcase the problem, solution, and benefit– just like you do on paper.

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11 Things to Do Every Month to Boost Your Conversion Rates

Content Marketing Institute

Understanding customersbuying cycles can also help you improve conversion rates. For instance, if you publish blog posts every Monday, Wednesday, and Friday, does one day elicit more conversions than the others? Other trust-related content tactics include: Customer testimonials. Update email campaigns.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Do you get a blog post published every once in awhile? Do you put together an email or social media campaign around a new piece on occasion? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Do you get a blog post published every once in awhile? Do you put together an email or social media campaign around a new piece on occasion? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Do you get a blog post published every once in awhile? Do you put together an email or social media campaign around a new piece on occasion? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home.

article thumbnail

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Do you get a blog post published every once in awhile? Do you put together an email or social media campaign around a new piece on occasion? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home.

article thumbnail

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Do you get a blog post published every once in awhile? Do you put together an email or social media campaign around a new piece on occasion? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home.