Single Grain

AUGUST 8, 2019

90% of all Internet users are retargeted at some point by Google Display. Understand Your Buying Cycle. Setting up long cookie times that result in multiple remarketed ad viewings over time doesn’t make financial sense if your company’s buying cycle is short. A retailer like J Crew has short buying cycles.

Conversion 108

Conversion Buying Cycle Click Rate Conversion Rate 108

Valasys

FEBRUARY 5, 2020

Optimize Your Content to Feature in Featured Snippets: This will Optimize the Organic CTR as Google has deduplicated the results on the first page of SERPs: A lot has happened since the January 2020 core algorithmic update by Google. BERT equips the search engines to display a richer understanding of language.

SEO 59

SEO Practices Google Brand Identity 59

Hubspot

OCTOBER 27, 2011

You could have a full conversation in acronyms, including CRM, CTR, SEO, and CTA. You’re a little bit embarrassed to even *suggest* increasing your paid search or display ad budget. You know what your prospects' buying cycle looks like. You can calculate visitor-to-lead conversion rates in your sleep. Tweet this!

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Lead Scoring 28