Remove Buying Cycle Remove Cost per Lead Remove Eloqua Remove Hubspot
article thumbnail

5 leading providers of enterprise marketing automation solutions

ClickZ

Our focus when compiling this list was on the HubSpots and Adobes of the world. 1: Hubspot Marketing Hub. With a market share of 26%, twice as high as its closest competitor, HubSpot reigns supreme as the top marketing automation platform. Hubspot Marketing Hub is a suite of tools and data rolled into one platform.

article thumbnail

Marketing Automation Trends for 2010

LeadSloth

Mike Volpe , VP of Inbound Marketing, Hubspot. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. When measuring number of leads and cost per lead, marketing’s goals aren’t aligned with sales.

article thumbnail

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. I like numbers.