Remove Buying Cycle Remove Cost per Lead Remove Eloqua Remove Facebook
article thumbnail

5 leading providers of enterprise marketing automation solutions

ClickZ

Integrations with other tools like CRM and CDP platforms, ad platforms like Google and Facebook ads, and website analytics software. They focused on the buying journey, using HubSpot’s CRM tie-in with Marketing Hub to create targeted content on Facebook, using an integrated tool, Facebook Lead Ads in HubSpot.

article thumbnail

Marketing Automation Trends for 2010

LeadSloth

Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Steve Woods, CTO, Eloqua ( @stevewoods ).

article thumbnail

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. But Facebook?