NuSpark Consulting
JANUARY 21, 2019
Because people don’t like being sold to, an email-nurturing best practice is to prioritize educational emails over sales messages. Then we lightly sprinkle in promotional emails for lead-generation and conversion-rate-optimization programs. So we typically send emails that link to juicy, relevant content.
markempa
APRIL 27, 2017
The email on the left was “sales speak.” The tone of the email on the right was changed to be more empathetic and yielded a conversion rate of 7% versus 1.5% Still, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Note the difference in tone. for the control email.
Markempa
APRIL 30, 2019
In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Let me explain.
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