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New developments in B2B marketing list acquisition

Biznology

Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. Let’s look at what’s new in B2B lists these days. There are more than 40,000 business lists available for rent in the U.S., Rented lists of prospects.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Three key ones that we look at: profile match, engagement level, and buying cycle position. The third dimension we use is the lead's position in the buying cycle. Buying cycle is tricky, since decision makers and influencers can be at different individual stages in the process from each other.