How to Tailor Lead Nurturing Content to Suit Individual Personas
Hubspot
MARCH 14, 2012
If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Most sales cycles can universally be boiled down to 3 distinct stages in the sales cycle: awareness , evaluation , and purchase. And so on and so forth.
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