Remove Buying Cycle Remove Case Study Remove Hubspot Remove Wiki
article thumbnail

13 Types of Product Content Sales Needs to Close More Deals

Hubspot

Product marketers typically create that more bottom-of-the-funnel content that caters to prospects who are closer to the purchase stage in the buying cycle. 4) Customer Success Stories/Case Studies. Case studies that highlight the success of your current customers are an extremely powerful product marketing tool.

article thumbnail

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

50 Killer Free Social Media Icon Sets - Hubspot , September 10, 2010 Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. as well as a groundbreaking mobile-marketing guide that aired last week from the team at 360i. 3D Icon Set.

article thumbnail

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

These are the top areas where enterprises often struggle in the area of integration: Brand experience -- How companies effectively portray themselves across channels, partners, experiences, and buying cycles. For example, at HubSpot, each team has a monthly goal that rolls up into a larger a team-wide goal. Case Studies.