Seismic

MAY 17, 2023

Research shows that modern B2B buyers prefer personalized content experiences during their buyer journey. According to McKinsey , 71% of buyers expect companies to deliver personalized interactions, while 76% are frustrated when companies fail to do so. Content personalization isn’t unique to that isolated experience.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. It is so important to map content to the buyer journey.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. It is so important to map content to the buyer journey.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. Both content marketing and SEO revolve around the questions we ask in the buyer journey, and our main source of information is obviously the search engine.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Seismic

OCTOBER 19, 2021

At a time when buyers are engaging everywhere, it’s important for buyers and sellers to have a dedicated environment for meaningful conversation and content experiences. The average buyer journey takes place across multiple digital channels, includes multiple stakeholders, and has more interactions than ever before.

Microsite 52

Microsite Buyer's Journey Sales Cycle Differentiation 52

Content Marketing Institute

JULY 18, 2018

The company was to centralize all blogs and microsites into the main corporate website and integrate it into the main enterprise CMS. There wasn’t enough time or budget to create templates to match the magazine’s original design or features. Orchestrating content experiences, not guiding siloed buyers’ journeys.

Enterprise Management 62

Enterprise Management CMS Development Digital Asset Management Industry CMS 62