Buyer's Journey Elasticity Growth Marketing Hubspot 
SnapApp
APRIL 25, 2018
From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices.
SnapApp
APRIL 25, 2018
Companies are focusing on being transparent with their knowledge sharing (the good, the bad, and the ugly) and tailoring their communication that sustains ongoing conversations that nurture buyers over time – not the quick one-off high pressure sale. Jami is the Senior Manager of Content Strategy at HubSpot. Jami Oetting.
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