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How to Use B2B Email Automation to Align Sales & Marketing

Delivra

More than likely, your company has spent more than enough time dwelling on the problems between your sales and marketing teams. This is one of the most critical ways to address the needs of prospects during phases of your buyer’s journey. Reach a consensus on B2B email automation as a solution. DemandJump.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. 45% of marketers say blogging is their #1 most important content strategy.